Private Practice 102: How to Grow your Practice (Marketing Fundamentals)

Presented by Jonathan TranPham and Dr. Carl Fleisher

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This presentation is being offered free of charge as a virtual, live stream event.  It will also be recorded for SCV-CAMFT members to access.

We are excited to announce the second installment in our popular series to demystify private practice co-hosted by reflect, a partner of SCV-CAMFT.  reflect’s mission is to support great therapists to build thriving private practices and make quality mental health care more accessible.  reflect has helped thousands of therapists grow successful practices and facilitated over 100,000 therapy sessions to date, and they’re here to share their learnings.

Our first session provided an overview of the fundamentals of starting a private practice. This workshop will dive deeper into one of the biggest challenges therapists face in private practice:  how to grow your practice through marketing and referrals.  

This presentation will review different referral channels like Psychology Today and share real-world tips that have helped other therapists attract clients.  In addition, we will discuss the most common questions around marketing like how Facebook and Google ads work and the pros and cons of taking insurance.  There will be plenty of opportunity to ask questions of your own in a safe space with peer support!  

Whether you were able to join our first session or are new to this series, this will be an informative discussion on an essential topic that you won’t want to miss!

Program Goals

The goals of this presentation include understanding key principles of marketing, demonstrating how those principles translate to specific strategies (e.g., branding) and providing examples of successful marketing approaches.  Audience members should come with curiosity to learn how to build a professional brand and how to garner relevant referral sources.  By the end of this series, attendees should have the knowledge of what it takes to build a thriving private practice, and the confidence to do so, plus clear tools and techniques they can implement even in established practices.  

About the Presenters

Jonathan TranPham
Jonathan is the founder and CEO of reflect.  Jonathan started reflect after his own struggles looking for the right therapist.  Luckily, he eventually found care and experienced the life-changing power of therapy (thank you, DBT!).  Jonathan is passionate about making quality care more accessible for others and supporting therapists with his business experience.  Before starting reflect, Jonathan ran marketing at apparel brand Everlane and spent seven years in strategy consulting at Bain and Monitor Group, advising global healthcare and consumer leaders such as Levi's, Nordstrom, eBay, and Genentech.  Jonathan has a BS in organizational psychology from Northwestern and an MBA from the Tuck School of Business at Dartmouth.  In his spare time, Jonathan loves to travel, cook (vegetarian), and is a certified spin instructor.  

Dr. Carl Fleisher
Dr. Carl Fleisher is reflect’s head of clinical and a board-certified psychiatrist with a specialty in evidence-based treatment for anxiety, depression, and emotion dysregulation disorders. He also serves as part of the Psychiatry Department at UCLA and sees patients in private practice in Beverly Hills.  Dr. Carl earned his medical degree at Harvard Medical School and completed his residency and fellowship at the UCLA Semel Institute and Resnick Neuropsychiatric Hospital.  After fellowship, Dr. Carl joined the faculty of Harvard Medical School with a position at McLean Hospital where he directed a residential program for anxiety disorders while also serving in McLean’s clinic providing mentalizing-based therapy for borderline personality disorder (BPD).  In his spare time, Dr. Carl enjoys spending time with his children, running, and watching sports.

The views expressed in presentations made at SCV-CAMFT membership meetings or other SCV-CAMFT events are those of the speaker and not, necessarily, of SCV-CAMFT. Presentations at SCV-CAMFT events do not constitute an endorsement of the vendor or speaker's views, products or services.

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