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Non-Traditional Methods of Development and Practice

  • Saturday, August 05, 2023
  • 12:00 PM - 3:15 PM
  • Michael's at Shoreline, 2960 N Shoreline Blvd, Mountain View, CA


  • pricing ends July 31
  • pricing ends July 31
  • pricing ends July 31


Presented by Larry F. Waldman, PhD, ABPP

No CE credits. This event will be in-person and online. A recording of the event will be available to all registrants. Lunch for in-person attendees will begin at 11:30 AM with the presentation beginning at 12:00 PM.

The goal of this presentation is to learn new, alternative methods of effective, efficient marketing, and income production.

Mental health providers are trained to provide psychotherapy but are not schooled in the process of conducting a successful private practice.  In fact, many training institutions frown upon the notion of private work.  Moreover, most mental health providers know one, and only one, way to function—be seated across from a client (hopefully with valid insurance).  

In Non-Traditional Methods of Development and Practice Dr. Waldman describes the open attitude and innovative steps to be taken to effectively market and conduct a thriving private practice.  His practiced what he preaches as his “business” became one of the most diverse and successful ones in Phoenix.  This program is particularly well-suited for graduate students and early career providers but is also useful for senior clinicians who desire to explore new ways of practice and compensation.  

Learning Objectives

  • Define what it means to "Think Like an MBA" with respect to one's practice.
  • List the issues of private practice as a business model
  • Name the critical factors of effective and efficient practice marketing
  • Define passive income
  • List at least four new practice opportunities

About the Presenter

Dr. Waldman is a recently semi-retired clinical, forensic psychologist in Phoenix, Arizona.  He conducted a highly successful private practice of 45 years working with children, teens, parents, couples, and adults.

Waldman was the past president of the Maricopa Psychological Society, the Director of Psychological Services for Charter Psychiatric Hospital of Glendale and was a Medical Consultant for the Social Security Office in Phoenix. He continues as an adjunct graduate professor in counseling and serves on the professional advisory board of Stepping Stones of Hope.  He is certified by the American Council on Exercise (ACE) as a (senior) fitness specialist and is a yoga instructor.

In addition to numerous articles which have been published in the local Phoenix media and in the national press, Waldman has (thus far) written seven books. Dr. Waldman is trained as a public speaker and presents for PESI.  His signature presentations are: The Business of Private Practice—The Graduate Course You Never Had and Teaching Parents to Parent.


Baumgarten, H. (2008). Private Practice Essentials: Business Tools for the Mental Health Professional. PESI Publishing.

Duan, M. (2019) Starting Your Private Practice: A step-by-Step Guide for Mental Health Counselors. Self-Published.

Waldman, L. (2021). The Graduate Course You Never Had, 2nd Edition: How to Develop, Manage and Market a Flourishing Private Mental Health Practice. Outskirts Press.

Walfish, S. (2017). Handbook of Private Practice: Keys to Success for the Mental Health Practitioners. Oxford Pres

This is an introductory level course.

The views expressed in presentations made at SCV-CAMFT meetings or events are those of the speaker and not, necessarily, of SCV-CAMFT. Presentations at SCV-CAMFT events do not constitute an endorsement of the vendor or speaker's views, products or services.

SCV-CAMFT               P.O. Box 60814, Palo Alto, CA 94306               mail@scv-camft.org             408-721-2010

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